INGESTION TRANSFORMER (2017)
We can identify the meaning of an image in 13 milliseconds. Photographic images are the visual communication currency of our time. Images have power over us because of the psychological associations we have with them. I’m playing with the relative power of images by making them edible, digestible, transient. When we eat something we transform it, we gain its power, and it may become truly part of us. Like a mystical beast who devours his enemies, we can eat something to transform it, gain its power, or simply make it a literal part of us. When we eat we are literally adding something to the physical material of our body - some toxic elements, permanently. Some things are positive triggers, some are negative. I like the idea that you could eat an image of someone or something that triggers you in a negative way and through the powers of the body you could make it into something that is “yours,” albeit something that again (we come full circle) can have negative connotations or be considered taboo - shit, poop, feces, etc. - you know the children’s book? Again we come back to an emotional trigger, but it has been transformed or–in the language of psychology–processed.